For Fast-Moving Consumer Goods (FMCG) brands, success often hinges on more than just the quality of their products. A significant portion of their market presence lies in the "out of home" domain. Whether it's in-store retail experiences, outdoor advertising, or partnerships with merchants (restaurants, cafes & bars) FMCG brands have numerous opportunities to make a lasting impact beyond the confines of consumers' homes. In this blog post, we'll explore strategies and tactics that FMCG brands should employ to digitize their route to market, enhancing their "out of home" presence and drive brand engagement via eB2B platforms.
Composability & Modularity in B2B platforms are crucial, they offers flexibility, scalability, customization, and efficiency, enabling businesses to adapt to their specific needs and evolve with the ever-changing demands of the B2B landscape. It provides a more cost-effective, future-proof, and user-friendly approach to B2B commerce solutions. Enabling FMCG to serve different geographies, market maturities and types of businesses.
Deploying an eB2B platform can bring numerous benefits to an FMCG brand. Here are the ones we identified:
The monetization piece is still to be defined. With global presence FMCGs might have to adapt their business models based on market maturities. While we believe these are the 4 business models that we'll see the most around eB2B monetization it sounds clear to us that a combination of them would be the perfect combo.
Alliances are important for FMCG companies when deploying eB2B platforms because they provide opportunities for expanding reach, improving customer experience and reducing costs (marketing, sales & technology). By collaborating with the right partners, FMCG businesses can grow their market share and drive growth in the competitive FMCG industry.
While there can be various partners on a platform, there can be only ONE platform per merchant. This is why it is crucial to be among the firsts, while offering the best experience, service & interface.