Increase Long-Term Visibility and Revenues, Thanks to the Optimization of your Networks’ Local SEO and Leverage GBP Features.

Currently, what are the biggest challenges for brands and their networks ? 

Lack of agility, use of inadequate technologies between parties, reputation management, maintaining brand relevance, organizational Silos, among others. While these challenges may seem overwhelming, we have a unique and simple tip that can address these issues while helping you to ensure a consistent brand image across all networks while effectively communicating to a diverse audience. 

Hopefully, there are solutions in place that can help a brand to reestablish connections with its networks, fostering a sense of collective strength and differentiation from competitors. 

Be the traffic hero:

Over 80% of users start their search online, with 80% of those searches happening on a Google browser. Additionally, Google Business Profile (GBP) is displayed 93% of the time. Have you taken advantage of this opportunity and utilized a presence management tool across your networks ? 

Has your brand taken advantage of this opportunity and used a presence management solution to deploy across its networks.

Brands should offer to all their networks and resellers the chance to utilize a centralized tool to manage their online presence, adhering to standardized branding guidelines, to differentiate themselves from competitors. Here are some easy steps to implement in order to enhance your network's visibility and boost sales. 

How to increase long-term visibility and revenues ?

As you know, to successfully reach the first page on Google, we have to consider distance, data completion, use of GBP features and very important, listing ratings.  While distance is fixed, you can optimize GBP for little effort but big return. Here are the steps:  

Boost your networks local SEO: 

1. Empower your networks to take control of their Google Business Profile and optimize it to see immediate results. Ensure all information is completed and updated, this includes contact details, opening hours, categories, attributes, and product or location pictures. This should only take about 10 minutes, regardless, thinking about login-in and reviewing a GBP 1 by 1 isn’t ideal, the good news? 

Managing multiple locations can be simplified with PowerAPI, a Google Business Profile Partner. If needed, PowerAPI can help you create or take control of all your network' profiles today.  

Obtain traffic results immediately: 

2. Unlike social platforms that don’t want users leaving, Google appreciates redirection links to websites and other services such as reservation and ordering systems. Depending on your industry, some features might be more interesting than others. Virtual tour for automotive industry, mall’s catalog listing for merchants, booking system for wedding dress store. 

Have you created a landing page for your networks, managed their socials or advertisements? This is the time to shoot 2 birds with one stone. Increase the prominence of your network's visibility and increase traffic to the external sources. 

Decrease administrative burden :

3. Managing simultaneously multiple platforms and accounts can be time-consuming. But to increase visibility and improve the chances of potential customers finding out about your brand and networks, broadcasting updated information on platforms aside from Google, is a must ! 

Thankfully, integrated publishing platforms such as search engines, social media, maps and navigators and even voice assistants, so that a change in information can be broadcasted in 25+ online locations with a single click. Strengthen your network's relationship by decreasing their time spent on administrative tasks. Here’s an example.

Help them stand out from competitors: 

4. Finally, GBP considers business ratings and responsiveness to customer reviews. By implementing a review management solution allows you to understand customer sentiment, address negative reviews and boost SEO. Read more about it here. 

At the end of the day… 

Improving your networks local SEO through presence management can reduce the churn of your network, generate additional income and make you stand out from other brands. If you see the value in including a presence management feature into your brand portfolio but don’t know where to start, book a free session with us today.

We hope these tips were useful.  We all know Google is constantly making algorithms and GBP updates, and it can be hard to keep up with all of the platforms and changes. In 2023 they are promoting their messaging, reviews widget functionality and Google posts. Not only can you receive advice with google, but you can also gain experience and assistance with other media platforms to increase your online presence and engagement.

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