Looking to understand how you can benefit from reviews? Well, here you are!
Considering that 98% of consumers consult online reviews before making a purchasing decision, it’s time to take the management of reviews for your business seriously. Here are three reasons why you should regularly and effectively respond to online reviews:
1 - Improve Google's algorithm with regular responses
The more actively you respond to reviews, the more Google’s algorithm considers your page as active and responsive. By regularly responding to reviews, you increase your online visibility and web presence.
2 - Personalize review responses to strengthen customer relationships
Customer relationships are not limited to face-to-face interactions. By responding to reviews, both positive and negative, you show that you take your customers’ feedback into account. This interaction is essential to strengthen your brand image and maintain a relationship of trust. In fact,72% of new customers read online reviews before making their first purchase and 97% of them are also reading responses from businesses.
3 - Use relevant keywords to improve your search engine optimization (SEO)
By using relevant keywords in your review responses, you improve your positioning on search engines. Search engine optimization (SEO) is 5.66 times more effective than paid search (SEA). By including relevant keywords in your responses, you increase the chances of being found by new customers.
Responding to each review is crucial for improving SEO and testifies to the quality of customer service, even after the sale. Fortunately, there are review management tools that can help you respond quickly to reviews while suggesting keywords and templates to make it easier for you. Take control of your online reviews now to improve your visibility, strengthen your customer relationships, and improve your SEO.
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