Taking control of your online visibility in 4 steps

Are you here to find hot tips for optimizing online visibility ? Well, you've come to the right place

Did you know that Google Business Pages (GBP) appear in 93% of local Google searches ?

Considering that 80% of consumers start their search online, it’s clear that customer journey starts well before a simple “Hello”.

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1 - Taking control of a Google Business Page (GBP)

To begin, it's easy and free to take control of a Google Business page.

You have two options: create a page or request to manage an existing one.

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2 - Provide as much information as possible

We know that a website is less viewed than a Google Business page, as the latter appear in the majority of top results in a local search. It’s therefore important to include the following information:

• Opening hours, address, and contact details of your business.
• Attributes and Characteristics: You can select as many attributes as you want, which helps you appear in a maximum number of search results.
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3 - Redirect links & photos

To further improve the online visibility, you can add

• Redirection links to your services: reservation and ordering systems, as well as your website and social media. This allows internet users to directly find the information they need and increases your chances of making sales.
• Photos : product, location, atmosphere, etc. in order to create more desire.
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4 - Develop customer relationships by engaging with them

Once the GBP is in place, it's important to develop relationships with your customers. This can be done in several ways, including responding to reviews left by customers on your page and using Google Post (CTA) to inform your customers about the latest news from your business.

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By centralizing all the information on a single interface, you can easily update the data and disseminate all the information about an establishment on all available platforms (reviews, reservations, navigation). As the information is similar and up-to-date, the establishment will appear higher in searches.

At PowerAPI, we can’t wait to see your customers shine online.

So don’t hesitate to take control of your Google Business Pages now to improve online visibility and attract even more customers.

Please don't hesitate to contact us to further the conversation by scheduling a call.