Search Engine Optimization (SEO), is the ability to get a business to rank higher on the internet on searches related to a keyword. Local, as the word states, is a search within a geographical area. Local SEO allows businesses to rank on more specific and qualified queries and is key to attracting nearby customers to an establishment. SEO is organic, contrary to Search Engine Advertising (SEA) which corresponds to paid referencing.
80% of consumers start their search online, 46% of all searches have to do with location, and 93% of the time, Google Business Profile’s (GBP) will be displayed.
GBP is a free tool that highlights your activities, products or services, all contributing to your visibility of Google. Knowing that 9 out of 10 purchases start with a Google search, we advise you to make the most out of this tool. Besides most mobile phones and computers have their geolocation turned on, and if not the IP address will detect a location. Also thanks to an algorithm, Google identifies requests and will judge keywords such as restaurant, garage, florist as local searches. Local SEO has become even more crucial as users search for businesses on the go or use voice assistants, such as Siri or Google Assistant. Optimizing for local SEO ensures discoverability.
As a brand, SEO is certainly a strategy you already implement but it's equally as crucial to extend its benefits to your points of interest (POI’S).
Doing this will help you:
In today's fiercely competitive digital era, establishing a strong local presence is essential for brand growth. By extending SEO strategies to POI's locations, brands can tap into untapped markets, leverage their partner network, enhance the customer experience, maintain brand consistency, and outshine competitors.
Optimizing POI's locations goes beyond reaching customers; it involves building a network that strengthens the brand's identity and fosters sustainable growth. Investing in POI's SEO unlocks untapped opportunities, but where to start?