In today’s highly competitive market, brands and their networks strive to achieve increased sales and data results among their competitors. However, to accomplish these goals, it becomes necessary for them to work together towards common objectives and overcome organizational barriers. Breaking down silos within the organization is a necessity, but it poses a significant challenge for the brand and its networks.
In our previous article we discussed a low effort, high return strategy for creating a high visibility of brand’s networks and resellers with a focus on GBP. Once you have taken control of your network's online presence, it’s time to stand out with review management.
Considering the following statistics: 98% of consumers consult online reviews before making a purchasing decision, 79% will not purchase or visit a business with a score lower than 3.5, and 53% of consumers expect a response to their negative reviews within a week. These numbers emphasize the importance of taking review management seriously.
What’s in it for you? Implementing standardized marketing strategies and tailored review management for your network and resellers, will enhance the visibility of your brand and increase its relevance. This will open doors to boost your brand’s presence and expand its reach within your network ecosystem.
Now, let’s explore how you can increase your network’s visibility and sales through effective review management.
A decade ago, you may have called reviews free marketing. But today, reviews and ratings can serve an even bigger purpose: strategic guidance for a brand.
1. It doesn’t take too much effort to learn about the importance of reviews, what’s harder is to manage them across various platforms and consistently respond to them. Today however, businesses have no choice but to adapt as users can choose which platform to interact on. For reviews, Google, Facebook and Tripadvisor lead the pack.
There are a variety of softwares that you can use to answer reviews from different sources in a single platform. You are decreasing the time and effort by eliminating the need to visit each platform separately to track and respond to reviews.
2. Search Engine Optimization (SEO) extends beyond just optimizing the website and blog articles. It’s time to include keywords in review responses. Use filters to navigate through keywords, languages, scores, help prepare niche templates, ensure consistency and save time when addressing similar reviews. This allows brands and networks to answer quickly and seamlessly to all reviews.
Additionally, dashboards are offering measurable results with insights such as review treatment rate, average score over time, percentage of new reviews and sentiment score.
Don’t want to build this solution yourself? Book a free consultation.
3. Customer relationship management is a challenging task, and we are all well aware that good customer service is not limited to face-to-face interactions. Brand & networks can actively create engagement, which can improve brand reputation and customer loyalty thanks to prompt review responses.
Moreover, brands can gain valuable insights about customer sentiment, preferences, and trends. This data can help businesses to identify areas for improvement, make informed business decisions, and create tailored marketing strategies.
This however can be a lengthy analytical process without the correct software.
4. Offer review boosting, and no, we aren’t suggesting purchasing reviews online but using tools to help businesses be more effective and keep track of their efforts. Tools now allow businesses to activate QR codes to place on tables and tickets, or insert the phone number of their customer and send a personalized message post purchase.
What are the benefits? A significant increase in the number and frequency of the reviews as well as average rating. This will increase the reputation management. This automatically enhances GBP positioning and has a broader lexical field in the reviews leading to higher rankings on Google.
In a highly competitive market where marketing and customer value are crucial, brands face multiple challenges. Review management being one of them plays a vital role in shaping their online reputation and customer perception.
Addressing the challenges by investing into review management, brands & their networks can gain a competitive advantage over industry competitors, display positive differences of the brand, retain customers in the long term, and improve customer value.
Active review management, allows brands and their networks to stand out from the crowd, enhance overall customer value, online reputation and showcase positive brand image.
Our team is available to provide you insights and help you explore the implementation of a white-label, review management solution tailored to your specific needs. Contact us now to get started.